Cristina
Barbu
WHY US?
Founded by international pharma business leader Cristina Barbu, INTELLIVISION PHARMA is equipped with decades of local, regional and global strategic and operational experience and a passion for delivering impactful solutions.
RESULTS-DRIVEN EXPERTISE
LAUNCH EXCELLENCE – lead and implemented successful launches at a global, regional and local scale: valuation and defining new Rx drug potential by collaborating with cross-functional teams across multiple markets, brand strategy, identifying shortest regulatory pathways, achieving pricing policy and formulating launch strategy and resourcing.
BRAND PERFORMANCE ACCELERATION – built specialty care brands and commercial excellence capabilities, led strategic planning and operational execution across markets in Central Eastern Europe with focus on maximising patient benefits.
PORTFOLIO MANAGEMENT – experienced in portfolio strategy, both in-country and at regional levels, for different market archetypes from CEE, Western Europe, MEA, Asia, Latin America.
i:vision
pharma
INTELLIVISION PHARMA started from the desire to simplify and accelerate the delivery of cutting edge treatments in specialty pharma and rare disease in Romania. Through diverse real-world experience, the ability to leverage deep connections across the industry and practical implementation and metrics, we offer operational solutions to address the complex business needs of pharmaceutical companies and marketing specialists.
We see global through our 5 i:s
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I
Inspiration
Our industry experience fuels our passion and commitment to meet our clients’ most challenging needs
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II
Imagination
Fostering creativity as an innate trait, our goal is to help you identify the key assets that help you stand out in a crowd
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III
Innovation
We offer unique insights, generate new ideas and drive meaningful results to get the most out of your products, portfolios and teams
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IV
Interconnection
Working with an interconnected network of industry experts enables us to collect insights used for ecosystem-driven strategies and tactical solutions
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V
Impact
Our bespoke business solutions are designed to help you make smarter decisions and improve patient lives
Focus areas:
Commercialisation:
Commercial insight is the foundation of our expertise, with capabilities that span the product lifecycle from early development to launch excellence and loss of exclusivity management. We use excellent analytics and expert partnership consultancy to identify opportunities at every corner and optimise brand experience, access and execution.
Brand building:
We provide a results-oriented approach designed to provide relevant guidance for communications planning, message development and omnichannel adaptation. Through specialised insights and a multi-faceted approach, we help determine the best elements for your brand’s identity, select essential message components and prioritise communication mediums to differentiate your brand and maximise impact.
Metrics & Evaluation:
Our analytics and assessment framework allows brands to identify strategic opportunities and risks and drive impactful tactics. We pinpoint relevant key performance indicators and evaluate brand performance, the competitive landscape and stakeholder behaviors to acknowledge where brand equity has been built and how to maximise brand in the future.
Maximise value
at product, portfolio & organisation levels
Whether you represent a healthcare brand or lead a marketing department in the industry, or if you are an innovator looking to enter the Central European and Romanian markets - we are here to learn about your business, your goals and your challenges and partner with you to help your path to success.
Book AppointmentGet in touch
For more information about our business and our approach,
reach out and let’s get to know each other!
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